What Every Nonfiction Author Needs to Master about Book Marketing…

Ever feel like you’re wandering through the wilderness of book marketing, trying to shout about your title but not quite sure who’s supposed to be listening?

You’re not alone. The game-changer most miss is locking down who your target audience is.

Let’s get real – understanding your audience isn’t just nice-to-have; it’s your marketing strategy’s backbone. It’s not about casting a wide net and hoping for the best. It’s about  getting into the nitty-gritty of who your reader is, what ticks their boxes, and what keeps them up at night. Because guess what? Your book might just be the answer they’ve been searching for.

Ideally that’s done at the planning stage…. but not everyone knows to do that… so what next?

What happens when it’s blurry about who you’re talking to?

Well it gets messy pretty quick.

That snazzy cover? Might as well be invisible if it’s not catching the right readers’ eyes.

Your carefully crafted (or not so carefully crafted) blurb? It’s whispering into the void if it’s not speaking their language, pinpointing their hopes and fears and alluding to why your book is the answer.

And that Amazon listing, your social media posts, and those “targeted” ad campaigns?

They are all missed connections if they’re not dialed into your audience’s preferences.

Feeling like your efforts are a drop in the ocean? It’s more than just frustrating. It’s heart-wrenching knowing your book isn’t landing in the hands of those who’d really enjoy it.

🔄 So how do you line up your ducks with this?

Finding out you’ve been off-target doesn’t mean you’re out of the game. Far from it. It’s fixable on the whole.

It’s about tuning in, gathering information, and having the guts to tweak and pivot. This journey is about engagement, about turning your book into a beacon for your tribe, and building a community that rallies around your message.

🚀 What’s Next? Let’s Get Cracking

Tired of wandering in the dark? It’s time to switch on the lights. I’ve whipped up a benchmarking tool that’s your first step towards marketing clarity. It’s packed with insights and actionable steps to morph your book from best-kept secret to must-have resource. Take it now for free.


PS If you know someone whose book needs some TLC, please pass this on. I hate seeing people feel demoralised after all that work.

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