is it finally Time to Whip Your nonfiction Book into Shape and get it building your business?

LET’S STOP YOUR BUSINESS BOOK LANGUISHING IN THE SHADOWS!

Alright, let’s get real. You’ve slaved over your book, crafting each word with care, only to watch it sit quietly in the corner, not doing its part. You’re a top-notch expert, and your book? It’s solid gold. So why is it collecting dust instead of accolades?

Here’s the hard truth: writing the book might seem like the Mount Everest of tasks, but in reality, it’s just the base camp. The real climb? That’s the promotion, the relentless hustle that never quits.

Since the responsibility of being an author never ends, it’s easy to get overwhelmed and burnt out. When that happens, it’s natural to accept letting your book slip down the Amazon ranks into oblivion.

But here’s the thing: if you want your title to be more than just a pretty ego-stroking ornament on a shelf, if you want it to turbocharge your business you need to…

get YOUR BOOK off its arse and BACK into the limelight

Picture this: your book’s like a Formula 1 car that’s done some hard laps. Now it’s time for a pit stop–a tune-up and some TLC. Then? It’s full on go-time. You’re off to speed round the track once more, thrilling the crowds, except it’s your book leading the charge, not your car.

And guess what? Like an F1 driver, flying solo with this is not the way to get the best results. I’m here, your ‘author’ pit crew with expert skills and experience, ready to get down and dirty and boost your book’s performance, so you can shin e as you bag a prized podium place. So , how does my help work?

Introducing: The Author Transformation Service

The key to solving this problem is a careful assessment of your book, and how your well your promotion efforts are working to position you as a popular expert author.

Book STRATEGIES

  • Solid Genre Identification: We’re not just throwing darts in the dark here. We’re zeroing in on your book’s sweet spot, making sure every marketing move is sharp, smart, and on target to make it irresistible for readers.
  • Competition Analysis: It’s recon time. We’re diving deep into enemy territory, figuring out how to make your book stand out, using a mix of stealth and flair that’s all you.
  • Formats: This isn’t about one-size-fits-all. It’s about finding the perfect fit – hardback, paperback, Kindle – and dialling in the pricing to make your book irresistible.
  • Pricing Strategy: We’re talking top shelf, here. Pricing your book within your genre so it whispers quality and screams value, all while padding your pocket and meeting your marketing goals.
  • Monetisation: Let’s turn your book into a cash machine, clearly offering those readers looking for a VIP backstage pass a premium experience they can’t resist.
  • Branding: This is about stamping your mark on the world as an published author. Your book, your professional brand – they’re singing the same tune, loud and proud, while still meeting reader expectations for titles like yours.
  • Peer Book Reviews: Time to call in the cavalry. Let’s bag some powerful influencer shoutouts that put your book on the map for a wider audience and keep it there.
  • Consumer Reviews:Every voice matters. We’re cranking up the volume on reader love, on Amazon and Goodreads, demonstrating the power of your book, your system, your insights and your expertise.

Author Positioning STrategies

  • Engagement Activities: The welcome mats out and we’re inviting the world to play in your yard. Workshops, challenges, you name it – we’re making you irresistible.
  • Social Media Campaigns : No fly-by posting here. We’re crafting campaigns that stick, turning followers into fanatics, themed weeks, upsells, awareness, all with the professional swagger that’s uniquely yours.
  • Blogging: Think of it as your book’s long-form platform, sharing bits of your expertise that hook ’em in and keep ’em coming back for more.
  • Author Platform Optimisation: Your online HQ? We’re turning it into the go-to spot for all things you and your book, loaded with the goods that make ’em stay.
  • Interview Pack: Armed and ready, you’ll step into the spotlight with everything you need to dazzle, dominate, and drive home why your book’s a must-have. It also significantly lightens the load for your host, so it’s a win-win!
  • Limited Edition Speaker Copies: Want to sell exclusive premium quality signed hardback versions at your talks? We can make that happen.
  • Author Group Associations: We’ll look for author groups and societies that represent your book to books your credibility and raise awareness.
  • Networking: LinkedIn’s your playground, where your book’s themes open doors to opportunities that were just waiting for someone like you. I’ll help you research the ideal targets to connect with.
  • Advertising: Optional, but powerful, Amazon ads dialed in to capture your audience so you appear on your competitor’s listings and search results without breaking the bank.
  • Marketing Materials: Create some dazzling digital asset giveaways that doesn’t just catch the eye – the capture the hearts and minds, leaving an impressions that lasts.
  • Press Kit: Revamped or created, your bragging rights, packaged to perfection, making it a no-brainer for journalists for your industry to sing your praises from the rooftops.
  • Book Squads: Building a team of loyal supporters to be your cheerleaders and your eyes and ears on the internet, subtly singing your praises and spotting opportunities for your to help more people.

Ready to Roll? Because I AM…

It’s decision time. You in, or are you in? There are three choices.

A. Stay Put: Enjoy obscurity.

B. Throw in the Towel: Please. Like I’d let you.

C. Power Up with Me: Ding, Ding! We have a winner.

Don’t dither. Like Eminem says, “You only get one shot, do not miss your chance to blow. This opportunity comes once in a lifetime.” It’s time to invest in you, your book, your business, and your brand – let’s get them firing on all cylinders.

I’M YOUR SECRET Book Marketing Power-Up

I’m Colette Mason, your secret weapon to bring author success. With a trophy case of bestsellers for clients, a knack for turning pages into profits, and a rolodex of book promotion strategies that’d make lesser mortals weep, I’m your ticket to the big leagues. With over a decade of publishing experience boosting authors and their books, 15 bestsellers published, and selling over £500,000 worth of my own books with 200,000+ units sold and 21,000,000 page reads in the Kindle Select program, I’m the trusted ally you need to elevate your author status and boost your book’s results. 

Drop me a line, and let’s get that ‘silent salesman’ of yours working overtime for you.

About Colette

I’m Colette Mason, and as well as being a book coach, I’m mad about exploring the UK in my campervan and attending far too many tribute band gigs in a month. I’m from London now, but I was born in the north of England.

I have been involved in publishing in the entrepreneurial, private and public sectors handling thousands of important titles in my professional career spanning over a decade. Mindset elevation, promotion strategy and publishing to a high standard are my stock-in-trade. My best personal achievement as an author was being invited to speak at CERN in Geneva, on the same billing as the co-inventor of the world wide web, Sir Tim Berners-Lee’s technical co-wizard, Dr Robert Cailliau.

Hit me up on LinkedIn and let’s turn that book of yours into the business booster you’ve always dreamed of.

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