How to build your author platform as a speaker

Seventeen Pro Tips for Building an Nonfiction Author Platform

In the dynamic world of nonfiction—where the lines between coaches, consultants, speakers, and authors often blur—a dedicated approach to building an author platform isn’t just a nice-to-have, it’s your key differentiator.

Remember, firstly, your author platform combines strategies, networks, and activities that empower you to stand out. Secondly, it’s a place to showcase your expertise, and forge genuine connections with your audience and peers. Lastly, it’s about turning visibility into credibility, colleagues into champions, and readers into lifelong fans.

But, how do you construct a platform that not only mirrors your unique flair and values but also resonates with two other distinct audiences on a deeper level?

Many people think of an author platform as a dedicated book-related website, or sub section on an existing site. However, it’s more nebulous than that. So, if you dread the idea of being your own webmaster or a social media influencer regularly pimping yourself out like a show pony, take heart :).

TWELVE PLACES TO SHARE YOUR CONTENT

Now, let’s take a look at your many options.

  1. Social Media Presence: Active accounts on platforms where your target audience hangs out, such as LinkedIn for business professionals, Instagram for a younger audience, and Facebook, TikTok and X for quick, engaging conversations.
  2. Email Newsletter: A direct line to your audience. Share updates, insights, and exclusive content to foster a closer relationship with your readers.
  3. Blog or Vlog: Regularly updated content related to your niche helps establish you as an authority in your field, driving SEO benefits and keeping your audience engaged.
  4. Media Kit: A package containing your bio, book summaries, high-resolution images, contact information, and any press releases or media mentions. Your media kit essential for press appearances and speaking gigs. Make sure it’s easily accessible to facilitate further credibility building.
  5. Public Speaking: Speaking at online or offline conferences, workshops, or webinars about your book’s teachings not only broadens your reach but also solidifies your expertise.
  6. Networking with Peers: Building relationships with other authors, industry professionals, and influencers can open up opportunities for collaboration and cross-promotion.
  7. Online Workshops or Webinars: Offering educational content can help you reach a wider audience and position you as an expert.
  8. Podcast Appearances: Hosting your own podcast or appearing as a guest on others can significantly extend your reach and introduce you to new audiences.
  9. Reader Reviews and Testimonials: Sharing positive feedback from readers can be a powerful tool for attracting new readers and building credibility. Remember to highlight these on your website, press pack, and social media profiles.
  10. Amazon Author Profile: On platforms like Amazon Author Central and Goodreads, ensuring your books are linked to your profile and that your bio is up to date.
  11. SEO (Search Engine Optimisation): Optimise your online content for your name and book title so it ranks higher in search results, making it easier for potential readers to find you.
  12. Online Communities: Creating or participating in online forums and communities related to your topic can help you engage directly with readers and fans.

Now you have some options on where to share, here are five powerful tips on what to share. This is key for building an author platform that thrives.

1. DARE TO BE DIFFERENT AS YOU BUILD YOUR AUTHOR PLATFORM

Your voice matters: Remember, in the crowded marketplace, your unique perspective and voice are your standout features. Challenge conventional wisdom, embrace your quirks, and let your passion shine through. It’s your authenticity and willingness to break the mold that will attract a loyal following. Look for highlights and concepts that challenge the status quo in your industry. They make great discussion points.

2. USE RAPPORT TO FOSTER AUTHENTIC ENGAGEMENT

Build genuine connections: Next, beyond the numbers on social media, focus on cultivating genuine relationships with your audience. Share stories that resonate, engage in real conversations, and be present. Your readers are looking for a connection, not just content. By being accessible and authentic, you’re more likely to build a community around your work. Like all aspects of nonfiction book promotion, this isn’t the time to be shy!

3. PUT FIRE IN YOUR READERS’ BELLIES

Empower with your expertise: Note that you’re not just another coach or consultant. You’re a master of your niche. Use your platform to share your innovative systems and your reader success stories. These not only demonstrate your prowess but also inspire and empower more readers to believe in their own potential. Seeing people like them succeed makes them eager to follow your system. Be their leader. Think of Shakespeare’s Henry V’s rallying battle cry, or Churchill’s wartime speeches. Bring readers with you on your crusade.

4. NETWORK WITH LIKE-MINDED EXPERTS

Collaborate and share: The strength of your platform is not just in your voice alone but also in the voices you amplify alongside yours. Collaborate with peers, engage with influencers, and participate in conversations within your niche. Share those discussions on your communication channels. Networking isn’t just about expanding your reach; it’s about enriching your platform with diverse perspectives. Share podcast interviews and press coverage to boost your status and make it easier to garner more placements.

5. DOCUMENT YOUR AUTHOR JOURNEY

Show Your Work: Finally, share your author wins, your challenges, and how you overcome them. Whether it’s working on a second edition, chipping away at promotion, sharing your favourite reviews, or the challenge of writing a follow up book, your author journey is a testament to what you stand for—helping more people to succeed through the power of the written word. Let your platform be a live case study of your ethos in action.


In conclusion, building an author platform as a nonfiction author goes beyond marketing. It’s about establishing a meaningful presence that resonates with your audience and reflects your values. By embracing innovation and empowerment, your author platform can become a powerful conduit for your message and mission.

Choose your next author adventure with me…

Begin your book with confidence: How Market-Ready is Your Book Idea?

Publish your book with confidence: Is Your Final Draft Publishing Ready?

Revive your book with confidence: Take Your Book From Hidden Gem to Headliner!

P.S. Tell your friends about these free personalised assessments. Let’s make sure every author gets the advice they need.

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