Here’s our strategy to conquer this challenge. I’ve devised a comprehensive set of concise nonfiction checklists for expert authors that will serve as your trustworthy roadmap from the birth of an idea to a triumphant book launch. These checklists ensure you only do what’s necessary to create a top-notch book.

• No more blinking cursor terrorising you on a blank page.
• We use solid, data-driven analysis to ensure your book appeals to your audience, making it easier to market and reducing the risk of it flopping.
• Banish Google rabbit holes, replacing endless research with focused writing.
• Safeguard your expertise from being undermined by novice mistakes and rushed jobs.
• Get feedback before launch ensuring your book is in better shape than a top-class athlete.
• Put a solid promotion strategy in place to maximise your personal brand building.
• Create a book you’re proud of, one that truly makes a difference.

You’ll sail through your journey with these guides, and I’ll be there at every step, providing advice tailored specifically for you, offering insights on your progress, necessary tweaks, and guiding your next significant move.

This approach makes the process much smoother than you might expect. It’s all about breaking it down into manageable steps and maintaining momentum. My system is designed to transform your expertise into a compelling book without the common pitfalls. Your author success is our mission.

Our journey commences with a heart-to-heart, where we evaluate your book concept and find the best approach to maximise its marketing potential, offering you a head start. (I’ve authored and published 76 of my own books,  selling 100,000+ copies, trust me, I’ve navigated this terrain before!) 

With our plan solidly in place, we spring into action with weekly check-ins!

Start strong: Building Your Book Every Monday, you fill out a brief form and inform me about what you plan to accomplish from the author checklist during the week. 

Keep going: Throughout the week, I’ll check in on your progress in our Google Drive. 

Finish strong: Come Friday, there’s another concise form for you to record your wins and ask me any questions. I’ll provide you with personalised advice and support, so you enter the next week fully prepared. 

Celebrating Your Achievements 

Every time you complete a checklist, we’ll meet up for another one-to-one session, celebrating your victories and preparing you for the next phase of your book journey so you know exactly what to do. 

We keep repeating this cycle, and before you know it, your book will be ready to face the world! This journey is swift yet paced to your comfort. You determine the size of your task bites, and I make sure you complete them! Time to finally write your book! Before you know it, your own business book will be ready and waiting. It will be:

• Thoughtfully planned – for both you and your readers
• Expertly written
• Soft launched with beta-readers for private feedback.
• Ready for a crowdfunding campaign (if that’s your jam). 
• Boasting a catchy cover and compelling blurb.
• Fully edited. 
• Neatly formatted. 
• Equipped with files for your Kindle AND paperback version. 
• Published on Amazon and set to impress readers. 
• Promoted for maximum visibility with organic and paid ads promotion. 

And there’s some excellent freebies: 

• A preformatted paperback and Kindle book template so your book looks great from the get-go. 
• A cover created by a professional designer thay is true to you and highly sellable.
• Your Kindle version done so you don’t miss out on extra sales.
• An introduction to a trusted professional editor if you want to pay to outsource your editing. 

This mission is a swift three-month operation. Not convinced? I want you to picture your book the same as firing out 50 meaty emails. That’s well within the realms of three months – hell, even three days if you’ve got fire in your belly, right? (If you’re inclined towards a slower pace or like to cherry-pick, this might not be your cup of tea.)