from Bold Idea to Business Book Gold


millions aim to publish their BUSINESS book EVERY YEAR, yet falter?
Ready to break the mould?

According to recent statistics, the desire to become an author is a universal dream, with over 80% of people worldwide hoping to publish a book at some point. However, less than 1% ever accomplish this goal. Furthermore, with over 3 million books being published on Amazon each year, it’s easy for high-quality books like yours to get lost in a sea of poorly written and hastily-produced ghostwritten and AI-generated content. Don’t let your book get lost in the noise.

As a book coach, I’ll help you create a book that showcases your professionalism and expertise, and grabs your audience’s attention. Say goodbye to disasters churned out by rookies and internet marketers and hello to your book—a great book that stands out from the crowd.

For each stage, I offer two levels of coaching: self-guided where you download tools and checklists where you work through it independently, or you can check in with me as you complete the tasks.


LET’S UNLOCK your book’s full potential

A detailed business book outline is a great way to maintain focus, ensure tip-top organisation, save time and effort, ease editing and revision, tailor content to your audience, set goals, and present persuasive arguments. So, what are you waiting for? Crack on with that outline, and you’ll be well on your way to writing a corking business book!

Not planning your book outline is like not USING your Sat Nav on a roadtrip…

“Creating a comprehensive business book outline before diving into writing it is absolutely essential if you’re going to get to your intended destination on time and still sane.”

  • Have crystal-clear focus: A well-crafted outline keeps your thoughts shipshape and Bristol fashion. You’ll stay on point and avoid getting bogged down in unnecessary tangents, ensuring your message remains consistent.
  • Target your audience: Outlining allows you to tailor your content splendidly to the needs and interests of your target audience. By keeping your dear readers in mind, you’ll create a book chock-full of valuable insights that truly resonate with them.
  • Set goals and milestones: A detailed outline helps you set clear goals and milestones for your writing adventure. This enables you to keep track of your progress, stay motivated, and make any necessary adjustments to ensure smooth sailing. It also helps with marketing, cover design, monetising your expertise and more.
  • Learn to be a true educator: An outline assists you in arranging your ideas and evidence in a logical and persuasive manner. This bolsters your arguments, making your book a truly compelling read for your audience. Decide where to add in additional support, learn how to reinforce key points, discover how to help readers apply your expertise when you’re not with them to help them.
  • Tip-top organisation: An outline offers a spiffing framework for your book, guaranteeing that your content is shipshape and flows seamlessly. This makes it a breeze for readers to follow your ideas, keeping them utterly engrossed.
  • Jolly efficient: Outlining saves you heaps of time and elbow grease by helping you spot potential hiccups and gaps in your content from the get-go. This prevents any need for drastic changes later on, saving you from a world of bother.
  • Editing like a pro: With a detailed outline in hand, you’ll find editing and revising your manuscript as easy as pie. You’ll be able to spot any inconsistencies, redundancies, or other issues that need a good polish, ultimately boosting the quality of your book.


Writing quickly, Writing well

Enhance your writing confidence, pace, precision, and effectiveness while swiftly crafting your draft book with expert support that ensures adherence to your detailed outline, reducing rework and delivering a top-notch business book in a flash! Bid farewell to rework and greet a fabulous book that brilliantly exhibits your expertise in a clear, concise, and engaging manner!HELP PACKAGES

Want to avoid rookie writing mistakes that make writing a real chore?

“Learning how to avoid rookie writing mistakes early on saves a helluva lot of pain, delay and expense trying to fix the edit…”

  • Speed up your progress: With professional coaching, you’ll accelerate your writing journey, mastering the process in no time. Wave goodbye to delays and embrace a swift, rewarding writing experience.
  • Stand-out quality: Expert coaching helps you craft a concise, well-received business book. With a bit of guidance, you’ll create a polished, well-structured draft that is guaranteed to appeal to readers and keep them hooked.
  • Dodge those dreaded errors the first time around: Seeking advice from the outset helps you avoid blunders that can lead to tedious and irksome editing later. Sidestep pitfalls and create a near-flawless first draft, saving yourself from editing headaches.
  • Breeze through editing: With a better quality first draft, your final manuscript becomes a cinch. Avoid inconsistencies, errors and omissions, redundancies, and other issues needing tweaks, ultimately boosting your book’s quality. You can focus on what it says and not dragging it back on track and fighting to correct every other sentence.
  • Win over your audience: Professional feedback ensures your content is finely tuned to your target audience. It’s sometimes easy to stray off the outline, adding in lots of additional insights, but that can mean a stodgy book that’s too advanced for your less-experienced reader.
  • Steer your course with confidence: Expert support helps you establish clear goals and milestones for your writing escapade. Maintain momentum, motivation, and make necessary adjustments to ensure a smooth and triumphant writing journey. Some people convince themselves they need two years of slog to write a book… don’t be that person, get help.
  • Captivate your reader: Expert coaching feedback as you write gives you a second pair of eyes on your teaching, to make sure it’s going to get the result you’re aiming for. Don’t make the mistake of writing in your own little bubble and finding you rambled on, droned away, or skipped something else critical.



Good editing is crucial for establishing your credibility, demonstrating your expertise, and avoiding an army of irate readers. Yes, it’s tedious, but it’s vital for author success. Don’t risk an ugly public outcry on Amazon. With the right advice, the editing process can become manageable even if you do it yourself. Stay motivated, be diligent, and give your book the polish it deserves!

DOes anybody actually want AN ANGRY READER BACKLASH played out on Amazon?

Here’s why investing time and effort in the editing process is essential for your success…

  • Enhance readability: A well-edited book is much easier to read and understand. Proper editing ensures that your ideas are presented clearly and coherently, allowing your readers to fully engage with your content.
  • Boost credibility: A polished manuscript demonstrates your dedication to quality and professionalism. By eliminating errors and inconsistencies, you’ll establish yourself as a trustworthy expert in your field, inspiring confidence in your readers.
  • Avoid negative reviews: Poor editing can lead to harsh criticism and low ratings from readers. By investing in thorough editing, you’ll minimise the risk of disappointing your audience and receiving those dreaded one-star reviews.
  • Improve your book’s marketability: A professionally edited book has a higher chance of being picked up by readers, reviewers, and industry influencers. Your book’s overall presentation and quality can make all the difference in attracting attention and generating positive buzz.
  • Retain reader interest: Readers have limited time and patience for poorly edited books. A well-edited book keeps your audience engaged, encouraging them to read further, recommend your work to others, and eagerly anticipate your future publications.
  • Gain a competitive edge: In the crowded business book market ehere anyone these days seems to be churning out a book, every detail matters. Top-notch editing can set you apart from the “just get it out there” competition, positioning you as a credible and reliable source of valuable insights. (I think you can guess what happens to the “just get it out there people in the long run.)
  • Learn and grow as an educator: The editing process can be an invaluable learning experience. By working closely with an editor or carefully reviewing your own work, you’ll become more aware of your teaching habits and areas for improvement, ultimately becoming a better expert.



Good editing is crucial for establishing your credibility, demonstrating your expertise, and avoiding an army of irate readers. Yes, it’s tedious, but it’s vital for author success. Don’t risk an ugly public outcry on Amazon. With the right advice, the editing process can become manageable even if you do it yourself. Stay motivated, be diligent, and give your book the polish it deserves!

You do know books are judged by their covers (and their interiors?)

Don’t sabotage your credibility. Here’s why you need to get your book looking as professional as those authors following the traditional publisher route.

  • Easy on the eyes: Proper typesetting ensures that your text is easy to read and doesn’t resemble a children’s book with nine words on a page or, worse, illegible insurnace small print. Your readers deserve a comfortable reading experience that keeps them engaged and coming back for more.
  • Consistent formatting: Headings should be consistent sizes and fonts, bullets should all indent by the same amount for their levels, tables and explanatory images should have captions, case studies should look like stories not teaching content, the list goes on…
  • A professional cover: They say you shouldn’t judge a book by its cover, but let’s face it – we all do. A compelling and professional cover design is key to attracting readers and establishing your credibility as an author. If you decide to choose a colour scheme and fonts because it matches your business card logo, you’re heading for trouble. In reality, readers own what goes on book covers, and they vote with their wallets and attention for books that match what they are looking for.
  • A captivating blurb: A well-written book blurb entices potential readers and sets the stage for what they can expect from your book. Make sure your blurb grabs their attention and convinces them that your book is worth their time and investment. If your just write a summary of what your book covers, you won’t win over hearts and minds – and that’s what needs to happen once you’ve sold your book to all your relatives and all your business friends from Facebook…
  • Quality illustrations and diagrams: Good visuals enhance your content, making it more engaging and easier to understand. High-quality illustrations and diagrams can significantly improve the overall look and feel of your book.
  • Traditional publisher-grade look and feel: You’ve put in the hard work to write your book, so don’t let subpar presentation undermine your efforts. A polished, professional appearance is vital to compete with traditionally published books and maintain your credibility.

IMPORTANT: Remember, once your book is out there in print, making substantial changes is nearly impossible. It’s true that you can revise small things like typos, but major alterations require a second edition to be published, with the first edition lingering like a bad memory. So, do yourself a favour and invest in the presentation of your book from the get-go.



Embrace the spotlight: It’s natural to feel some apprehension about putting yourself out there, but promoting your book is essential to its success. Books don’t market themselves, so it’s up to you to champion your work and share it with the world. Embrace the opportunity to step into the limelight as an author and expert in your field.

I’m guessing after all that work you don’t want you book to sink without trace?

Underestimating promotion could lead to dismal sales. Remember, promotion is an ongoing career-long effort, crucial to your book’s lasting success.

  • Embrace the spotlight: It’s natural to feel some apprehension about putting your book out there, but promoting your book is essential to its success. Books don’t market themselves, so it’s up to you to champion your work and share it with the world. Embrace the opportunity to step into the limelight as an author and expert in your field.
  • Reap the rewards: As more and more people enjoy your book and benefit from your advice, you’ll not only feel a sense of accomplishment but also open up new opportunities as an expert and guest expert. This can lead to speaking engagements, podcast appearances, collaborations, and other exciting ventures that will help you expand your reach and influence.
  • Become a thought leader: As your book gains traction, you’ll be positioned as a thought leader in your industry. This elevated status can bring numerous advantages, from increased credibility to new business opportunities. The more your book is recognized and appreciated, the more doors will open for you professionally.
  • Build a community: Your promotion efforts can help you connect with like-minded individuals who share your passion and values. As your book garners attention, you’ll find yourself at the center of a growing community of enthusiasts who appreciate your work and support your vision. This can be an incredibly rewarding experience and a powerful motivator to continue sharing your expertise.
  • Celebrate your achievements: It’s essential to acknowledge the hard work, dedication, and courage it took to write and promote your book. Be proud of your accomplishments and celebrate them! You’ve taken the leap to share your expertise with the world, and that is no small feat.


Don’t see the point of agonising to master something if you’re only ever going to do it once? No problem. Let me take the strain and tell you how to make your book great.

  • Efficient time management: When you hire me as your dedicated book project coach, I advise you on each step of the process, freeing up your energy and time to focus on fixing loose ends with your book. By providing guidance on the laborious, detailed tasks related to book writing and publishing, I help you save valuable hours, ensuring your business doesn’t take a backseat while you navigate the book-publishing process.
  • Quality assurance: The risk of a rushed, self-published book is that it might not meet the expected standards, undermining your reputation. As your coach, I ensure you follow a well-paced, high-quality approach that takes care of planning, writing, editing, formatting, publishing, and even promotion. I guide you on how to avoid pitfalls and uphold the quality of your work and make sure the readers get a quality book they deserve.
  • Professional expertise: If book writing and publishing isn’t your primary skill set, there’s a steep learning curve that could lead to mistakes. My expertise takes away this challenge. I guide you meticulously through every step, ensuring you benefit from the level of professionalism that comes with my experience and knowledge in the field.
  • Valuable feedback: As an experienced book coach, I provide constructive feedback to help you meet ‘traditional publishing industry’ standards. I guide you through the entire process, offering insights that you might not have considered. This is my bread and butter – I have an in-depth understanding of what works and what doesn’t in the industry.
  • Comprehensive promotion: A great book deserves a great audience. I help you navigate the complexities of book promotion, building your author platform, and enhancing your reputation in the industry. Under my guidance, you won’t just end up with a book; you’ll have a strategically planned release that effectively reaches your target audience.
  • Peace of mind: With me steering your book project, you can alleviate a great deal of stress. I provide guidance on all the critical aspects of your book project, which means you can minimise the pain of dealing with nitty-gritty details. As your partner in your book journey, I ensure your experience is exciting and enjoyable.
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