Colette Mason Personal Branding Trainer

Posts Tagged with "Website review"

Determining Website Goals are Vital to your Online Success

Tuesday, November 2, 2010

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Goal setting is an integral component of any business venture, and this reality holds true as well when developing your website. Primary and secondary site goals really help companies determine what their website should “do” and what it should “say”. A pervading rationale among corporations for having their own website is to maintain an image of [...]

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World Usability Day: The Brochure

Thursday, November 12, 2009

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The company brochure has been a useful follow up tool for printed advertising campaigns, but, of course, is slower and more expensive than sending a PDF of the brochure. I’ve videoed the brochure – it’s a 16 page folded and stapled A3 format made of lightweight card. I have offered to scan in the brochure [...]

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World Usability Day: The Company Behind the Site

Thursday, November 12, 2009

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Well I have had a chance to talk to the site owners about the competitive review that I’ve done for them and touched on the sample personas. We have not had time to think about user profiling yet. As you might imagine, this has been a completely new way of looking at a website for them. So far, they [...]

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World Usability Day: Chiswick Fireplace Company Visit

Thursday, November 12, 2009

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It’s the 12th November, and it’s World Usability. I’ve pre-arranged an appointment so now it’s time to meet the company at their premises. After a slow journey on public transport (how many more times will they dig up the High Street!), I’ve arrived at The Chiswick Fireplace Company, a London-based supplier and installer of fireplaces.  I don’t [...]

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World Usability Day – Preparations Are Under Way

Tuesday, November 10, 2009

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I’ve been preparing for my visit to the Chiswick Fireplace Company on Thursday – specifically some user profiling and competitor site analysis. I was lucky enough to find some fireplace sites on http://www.alexa.com which gave me some useful demographics information about sites in this industry. The two sites I picked featured on there, and although [...]

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