Colette Mason Personal Branding Trainer

Posts Tagged with "User-centered design"

10 User Friendly Strategies to Increase Sales Online

Sunday, March 13, 2011


A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use. Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional […]

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Three Marketing Myths that Damage your Online Sales

Wednesday, February 16, 2011

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Some marketing myths are so prevalent that a lot of entrepreneurs and businessmen use them in making major marketing decisions for their website. Then they wonder why sales are not as robust as they had expected.  Here are some common sales myths, along with some tips on how to disprove them and increase your sales – […]

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Sell More Online by Ditching the ‘Red-Flags’ on Your Website

Friday, October 29, 2010

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You need to earn the trust of your prospects before you can turn them into customers One of the great things about America is its belief that a person is innocent until proven guilty. Unfortunately, the web believes in just the opposite. Reports of rampant fraud, identity theft, phishing, spam mail and all sorts of scams have […]

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How to Increase Website Conversion Rates. Part 2

Wednesday, October 27, 2010

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If you’ve been following from part 1, you have now set the specific objectives for your website and you know what your target market is. Now it’s time to move on to the design of your business website. Web design is actually the heart of the matter and can make or break your site’s presence on […]

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It’s more than Skimming. How Users Really Read Online

Saturday, October 16, 2010

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Usability professionals are familiar with the users’ preference to skim rather than read word for word. However, there are 4 more ways that people absorb content – scanning, searching, receptive and critical reading. Many people are familiar with the idea that unless you’re really interested in something, you don’t read it word for word; you just […]

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16 Tips for Improving Your Headlines

Monday, September 27, 2010


Follow these 16 steps to generates headlines that create more sales opportunities and increase website conversion rates. Your headline must offer something that your target market wants very badly. An effective headline generates sales and increases website conversion rates. Your headline must include keywords that matches the interest of the reader. Getting the reader’s interest through […]

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How to Build a Successful Online Brand

Wednesday, August 25, 2010

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Creating strong awareness with your online presence and your offline presence pays dividends. Brands develop their name through quality. Whether it is a product or a service, if your experience in using it was a pleasant or an excellent one, you are likely to return and recommend it to your friends and acquaintances. Word of […]

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