Colette Mason Personal Branding Trainer

Posts Tagged with "Tips"

Sell More Online by Ditching the ‘Red-Flags’ on Your Website

Friday, October 29, 2010

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You need to earn the trust of your prospects before you can turn them into customers One of the great things about America is its belief that a person is innocent until proven guilty. Unfortunately, the web believes in just the opposite. Reports of rampant fraud, identity theft, phishing, spam mail and all sorts of scams have […]

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5 Tips for User-Friendly Blogging

Thursday, August 26, 2010


Passion, consistency, responsiveness, manners and informative content are critical for creating good user experiences for your blog visitors. We are all aware how blogging can change the life of people and organizations around the world.  Blogs have a powerful influence on people and customers worldwide and the opportunity blogging offers to share knowledge and ideas with your customers […]

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How to Build a Successful Online Brand

Wednesday, August 25, 2010

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Creating strong awareness with your online presence and your offline presence pays dividends. Brands develop their name through quality. Whether it is a product or a service, if your experience in using it was a pleasant or an excellent one, you are likely to return and recommend it to your friends and acquaintances. Word of […]

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4 Tips to Improve Website Effectiveness

Sunday, August 15, 2010

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User-friendly websites that are easy to use and draw users in with quality content are more likely to succeed. 1. Focus on your user’s needs and views. A common mistake that some website owners make is to forget to assess how user friendly their website is. Website usability is one component of web design that often gets […]

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4 Basic Website Concept Mistakes

Friday, April 16, 2010

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Websites concepts will fail if they are not centered around the needs of the users. When I am asked to review websites, four common problems present themselves. The Author Knows Best People who have written the copy think the visitor will read every word, and not skim the page for important information. However, people really […]

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How to Write Website Copy – 23 Questions You Need to Ask

Thursday, October 22, 2009

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When it comes to successful copywriting, you need to know as much as you can about the subject you’re covering. You need to get inside the heads of your visitors and customers. You need to understand what their goals are and what motivates them It goes beyond reading background materials, reviewing old marketing pieces and […]

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What’s the Biggest Technical Problem You Face?

Wednesday, October 7, 2009

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I have been building websites since 1996 and in that time I have met a lot of people who dread the thought of creating a website! I mean they really dread it. Even more than exams or a trip to the dentist! Get some free advice.

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