You need to earn the trust of your prospects before you can turn them into customers One of the great things about America is its belief that a person is innocent until proven guilty. Unfortunately, the web believes in just the opposite. Reports of rampant fraud, identity theft, phishing, spam mail and all sorts of scams have [...]
Continue reading...Thursday, August 26, 2010
Passion, consistency, responsiveness, manners and informative content are critical for creating good user experiences for your blog visitors. We are all aware how blogging can change the life of people and organizations around the world. Blogs have a powerful influence on people and customers worldwide and the opportunity blogging offers to share knowledge and ideas with your customers [...]
Continue reading...Wednesday, August 25, 2010
Creating strong awareness with your online presence and your offline presence pays dividends. Brands develop their name through quality. Whether it is a product or a service, if your experience in using it was a pleasant or an excellent one, you are likely to return and recommend it to your friends and acquaintances. Word of [...]
Continue reading...Sunday, August 15, 2010
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User-friendly websites that are easy to use and draw users in with quality content are more likely to succeed. 1. Focus on your user’s needs and views. A common mistake that some website owners make is to forget to assess how user friendly their website is. Website usability is one component of web design that often gets [...]
Continue reading...Friday, April 16, 2010
Websites concepts will fail if they are not centered around the needs of the users. When I am asked to review websites, four common problems present themselves. The Author Knows Best People who have written the copy think the visitor will read every word, and not skim the page for important information. However, people really [...]
Continue reading...Thursday, October 22, 2009
When it comes to successful copywriting, you need to know as much as you can about the subject you’re covering. You need to get inside the heads of your visitors and customers. You need to understand what their goals are and what motivates them It goes beyond reading background materials, reviewing old marketing pieces and [...]
Continue reading...Wednesday, October 7, 2009
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I have been building websites since 1996 and in that time I have met a lot of people who dread the thought of creating a website! I mean they really dread it. Even more than exams or a trip to the dentist! Get some free advice.
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Friday, October 29, 2010
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