A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use. Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional [...]
Continue reading...Tuesday, December 14, 2010
Comments Off
Professional design builds trust. Amateurish design damages website credibility and kills conversions and sales. I’ve just discovered a post from smashingmagazine.com which said: “When it comes to building customer’s trust in your company, a professional, trustworthy design becomes crucial. In the Web, people are very likely to mistrust online-business, so you better make sure that [...]
Continue reading...Sunday, December 5, 2010
The definition of a landing page is simply “the first page that visitors hit on your site”, so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. Understanding this [...]
Continue reading...Saturday, November 27, 2010
“Insanity: doing the same thing over and over again and expecting different results.” This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing [...]
Continue reading...Tuesday, November 2, 2010
Comments Off
Goal setting is an integral component of any business venture, and this reality holds true as well when developing your website. Primary and secondary site goals really help companies determine what their website should “do” and what it should “say”. A pervading rationale among corporations for having their own website is to maintain an image of [...]
Continue reading...Wednesday, October 27, 2010
Comments Off
If you’ve been following from part 1, you have now set the specific objectives for your website and you know what your target market is. Now it’s time to move on to the design of your business website. Web design is actually the heart of the matter and can make or break your site’s presence on [...]
Continue reading...Saturday, September 25, 2010
Comments Off
When you’re thinking about how to make a website better, it’s a good idea to make sure your site shouts out the site name, what the site is for and what the user should do first. If you concentrate on content you’re going to cut and paste in, or what colour the menu should be, you’re [...]
Continue reading...
Copyright © 2013 Colette Mason
Powered by the supercool Thrilling Theme 
Twitter Updates
Sunday, March 13, 2011
2 Comments