Colette Mason Personal Branding Trainer

Posts Tagged with "Site purpose"

10 User Friendly Strategies to Increase Sales Online

Sunday, March 13, 2011


A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use. Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional […]

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Professional Design is Essential for Web Marketing

Tuesday, December 14, 2010

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Professional design builds trust. Amateurish design damages website credibility and kills conversions and sales. I’ve just discovered a post from  which said: “When it comes to building customer’s trust in your company, a professional, trustworthy design becomes crucial. In the Web, people are very likely to mistrust online-business, so you better make sure that […]

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How to Improve Landing Pages for Your Business Website

Sunday, December 5, 2010

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The definition of a landing page is simply “the first page that visitors hit on your site”, so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. Understanding this […]

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Website Marketing is like “Back To The Future”

Saturday, November 27, 2010


 “Insanity: doing the same thing over and over again and expecting different results.” This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing […]

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Determining Website Goals are Vital to your Online Success

Tuesday, November 2, 2010

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Goal setting is an integral component of any business venture, and this reality holds true as well when developing your website. Primary and secondary site goals really help companies determine what their website should “do” and what it should “say”. A pervading rationale among corporations for having their own website is to maintain an image of […]

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How to Increase Website Conversion Rates. Part 2

Wednesday, October 27, 2010

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If you’ve been following from part 1, you have now set the specific objectives for your website and you know what your target market is. Now it’s time to move on to the design of your business website. Web design is actually the heart of the matter and can make or break your site’s presence on […]

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Does Your Site Communicate Its Purpose Clearly?

Saturday, September 25, 2010

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When you’re thinking about how to make a website better, it’s a good idea to make sure your site shouts out the site name, what the site is for and what the user should do first. If you concentrate on content you’re going to cut and paste in, or what colour the menu should be, you’re […]

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