Colette Mason Personal Branding Trainer

Posts Tagged with "Site credibility"

10 User Friendly Strategies to Increase Sales Online

Sunday, March 13, 2011


A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use. Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional […]

Continue reading...

How to Increase Sales With Your “About Us Page”

Friday, March 11, 2011


Very often people think of their about us page as a corporate dumping ground or an afterthought – something that has to appear on a website, but are baffled when it comes to working out what exactly needs to go on there. This is a real problem, because the “about us page” is a key […]

Continue reading...

Three Marketing Myths that Damage your Online Sales

Wednesday, February 16, 2011

Comments Off on Three Marketing Myths that Damage your Online Sales

Some marketing myths are so prevalent that a lot of entrepreneurs and businessmen use them in making major marketing decisions for their website. Then they wonder why sales are not as robust as they had expected.  Here are some common sales myths, along with some tips on how to disprove them and increase your sales – […]

Continue reading...

Professional Design is Essential for Web Marketing

Tuesday, December 14, 2010

Comments Off on Professional Design is Essential for Web Marketing

Professional design builds trust. Amateurish design damages website credibility and kills conversions and sales. I’ve just discovered a post from  which said: “When it comes to building customer’s trust in your company, a professional, trustworthy design becomes crucial. In the Web, people are very likely to mistrust online-business, so you better make sure that […]

Continue reading...

How to Improve Landing Pages for Your Business Website

Sunday, December 5, 2010

1 Comment

The definition of a landing page is simply “the first page that visitors hit on your site”, so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. Understanding this […]

Continue reading...

How to Improve your Corporate Website Landing Pages

Thursday, November 4, 2010

Comments Off on How to Improve your Corporate Website Landing Pages

Follow these landing page tips to improve their effectiveness for your business website and convert more prospects into customers. Many, many studies have shown that 80% of visitors to most business websites leave in just a few seconds. There are many reasons for that so I’m just going to focus on five main ones for this […]

Continue reading...

Sell More Online by Ditching the ‘Red-Flags’ on Your Website

Friday, October 29, 2010

Comments Off on Sell More Online by Ditching the ‘Red-Flags’ on Your Website

You need to earn the trust of your prospects before you can turn them into customers One of the great things about America is its belief that a person is innocent until proven guilty. Unfortunately, the web believes in just the opposite. Reports of rampant fraud, identity theft, phishing, spam mail and all sorts of scams have […]

Continue reading...