Colette Mason Personal Branding Trainer

Posts Tagged with "Sales"

Which Shopping Cart Should You Choose?

Thursday, October 20, 2011

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When it comes to selling your products and services online, one of the biggest challenges tends to be setting up your shopping cart. In the bad old days, web development companies had to handcode the payment system for each client – which was prohibitively expensive for many small businesses and extrepreneurs, running to several thousands […]

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Add Another Call-to-Action Towards the End of Your Pages

Tuesday, April 5, 2011


To achieve maximum effectiveness, primary calls-to-action (e.g., add to basket) are usually placed at the top of web pages. Yet, it is equally important to include calls-to-action at the bottom of the pages, too. You might lose customers who have not selected a call-to-action from the top and will just exit for lack of further […]

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Three Marketing Myths that Damage your Online Sales

Wednesday, February 16, 2011

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Some marketing myths are so prevalent that a lot of entrepreneurs and businessmen use them in making major marketing decisions for their website. Then they wonder why sales are not as robust as they had expected.  Here are some common sales myths, along with some tips on how to disprove them and increase your sales – […]

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Website Marketing is like “Back To The Future”

Saturday, November 27, 2010


 “Insanity: doing the same thing over and over again and expecting different results.” This quote by Albert Einstein can apply to just about any area in one’s life. And it is just as true in internet marketing where the site owner aspires for higher conversion rates but uses the same strategies that have been bringing […]

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Determining Website Goals are Vital to your Online Success

Tuesday, November 2, 2010

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Goal setting is an integral component of any business venture, and this reality holds true as well when developing your website. Primary and secondary site goals really help companies determine what their website should “do” and what it should “say”. A pervading rationale among corporations for having their own website is to maintain an image of […]

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10 Cost Effective Ways To Promote Your Website

Thursday, September 30, 2010


Where are the visitors you envisioned making a beeline to your website? If they’re missing, then you might not be doing the right things to promote your website. Just like the offline world, promoting a site means employing techniques to make consumers aware of its existence and the products and services it sells and making them […]

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16 Tips for Improving Your Headlines

Monday, September 27, 2010


Follow these 16 steps to generates headlines that create more sales opportunities and increase website conversion rates. Your headline must offer something that your target market wants very badly. An effective headline generates sales and increases website conversion rates. Your headline must include keywords that matches the interest of the reader. Getting the reader’s interest through […]

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