You probably realise that creating a good quality cover for digital products like software, ebooks, special reports, CDs and DVDs and so on is a great way to boost conversions. Professional covers show you care about the quality of your information and want to create great products for customers – you’ve not just flung any [...]
Continue reading...Thursday, September 22, 2011
When it comes to creating your own products/services and then launching them, it feels like your to-do list is a mile long. Maybe longer To help you ensure you’re not missing out something important, I’ve put together a quick checklist you can use to keep your product launch on track. The product Create a meaningful [...]
Continue reading...Tuesday, September 6, 2011
Many people will tell you that to get your web site noticed you need to ‘optimize’ your site for the search engines. You are then led up an (eye-wateringly expensive and time-consuming) path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as [...]
Continue reading...Thursday, August 4, 2011
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Have you ever stopped to wonder how many different types of information product you can create? In my last blog post, I covered 19 different physical and digital information product formats. In this post I am going to cover a number of ways you can look at how you can gather and organise information and [...]
Continue reading...Monday, July 25, 2011
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When people think about information products, the first thing that comes to mind is writing a book or an ebook, since people are used to writing down their ideas to communicate with others, whether that’s an email or a report or meeting minutes. The great news is there are other ways to share information, and [...]
Continue reading...Sunday, June 19, 2011
In my final lesson of my product creation course, I am going to cover another big technical stumbling block that people face – how to sell your information products online. One reason for that is because few people have ever set up an online payment system in their lives. Another reason is that there are lots [...]
Continue reading...Saturday, June 18, 2011
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In lesson 5 of my free product creation course, we are going to jump right in to the steps you need to take to create the detailed content for your new ebook. A lot of people find this very daunting but it doesn’t have to be. I’m going to share two straight-forward ways to creating your [...]
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