Colette Mason Personal Branding Trainer

Posts Tagged with "Heuristics"

10 User Friendly Strategies to Increase Sales Online

Sunday, March 13, 2011

2 Comments

A user-friendly business website is similar to excellent customer service in that you tend not to pay attention unless you don’t get it. Nearly everyone who uses the Internet has come across websites that are frustrating to use. Business websites that are not user-friendly are typically difficult to move around in, unreliable, have many non-functional [...]

Continue reading...

Does Your Site Communicate Its Purpose Clearly?

Saturday, September 25, 2010

Comments Off

When you’re thinking about how to make a website better, it’s a good idea to make sure your site shouts out the site name, what the site is for and what the user should do first. If you concentrate on content you’re going to cut and paste in, or what colour the menu should be, you’re [...]

Continue reading...

How to Build a Successful Online Brand

Wednesday, August 25, 2010

1 Comment

Creating strong awareness with your online presence and your offline presence pays dividends. Brands develop their name through quality. Whether it is a product or a service, if your experience in using it was a pleasant or an excellent one, you are likely to return and recommend it to your friends and acquaintances. Word of [...]

Continue reading...

Is Your Website Like a Pair of Killer Heels or Old Sneakers?

Friday, August 20, 2010

Comments Off

A product that is both attractive to look at and really useful is an amazing combination, and guaranteed to sell well. I guess you’ve heard of the iPod? It’s all about the choices you make Getting this combination right takes some skill. Imagine a pair of shoes. Going into a shop, the pair that catches your eye would be [...]

Continue reading...

Checkout a usability checklist to see if your site makes the grade

Thursday, July 22, 2010

1 Comment

Checklists help inexperienced  site owners evaluate their website usability quickly. @IATV spotted a 25 point checklist on usability website, www.usereffect.com, which helps site owners do an impartial review. Dr. Peter J. Meyers, a former start-up executive, cognitive psychologist, and lifelong programmer came up with the list. The checklist covers four main topics and provides some notes to help [...]

Continue reading...

World Usability Day 2009: Another Convert to User Centered Design!

Thursday, November 12, 2009

Comments Off

Well my site visit to the Chiswick Fireplace Company is nearly over. It’s been really enjoyable sharing some of these tips with the site owners, especially as they have become very receptive to the idea of the website being a partnership between the customers and the business. I’ll leave the last word to Debbie – I [...]

Continue reading...

World Usability Day – Preparations Are Under Way

Tuesday, November 10, 2009

Comments Off

I’ve been preparing for my visit to the Chiswick Fireplace Company on Thursday – specifically some user profiling and competitor site analysis. I was lucky enough to find some fireplace sites on http://www.alexa.com which gave me some useful demographics information about sites in this industry. The two sites I picked featured on there, and although [...]

Continue reading...
buy cheap generic viagra online