Colette Mason Personal Branding Trainer

Posts Tagged with "Copywriting"

How to Increase Sales With Your “About Us Page”

Friday, March 11, 2011

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Very often people think of their about us page as a corporate dumping ground or an afterthought – something that has to appear on a website, but are baffled when it comes to working out what exactly needs to go on there. This is a real problem, because the “about us page” is a key [...]

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How to Create Great Podcasts

Thursday, October 21, 2010

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Podcasts need as much planning as website content when it comes to researching and develping a concept that users will enjoy.   The rising popularity of podcasts has given listeners a wider range of choices.  To remain competitive and outdo the competition, do not be complacent. Keep searching for ideas to make your podcast unique [...]

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It’s more than Skimming. How Users Really Read Online

Saturday, October 16, 2010

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Usability professionals are familiar with the users’ preference to skim rather than read word for word. However, there are 4 more ways that people absorb content – scanning, searching, receptive and critical reading. Many people are familiar with the idea that unless you’re really interested in something, you don’t read it word for word; you just [...]

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16 Tips for Improving Your Headlines

Monday, September 27, 2010

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Follow these 16 steps to generates headlines that create more sales opportunities and increase website conversion rates. Your headline must offer something that your target market wants very badly. An effective headline generates sales and increases website conversion rates. Your headline must include keywords that matches the interest of the reader. Getting the reader’s interest through [...]

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5 Tips for User-Friendly Blogging

Thursday, August 26, 2010

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Passion, consistency, responsiveness, manners and informative content are critical for creating good user experiences for your blog visitors. We are all aware how blogging can change the life of people and organizations around the world.  Blogs have a powerful influence on people and customers worldwide and the opportunity blogging offers to share knowledge and ideas with your customers [...]

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Struggling to Think Up Content For Your Site?

Thursday, August 19, 2010

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Here are 9 ways to tackle writing fresh content - one of the main reasons your visitors have a reason to return to your site. It’s not a secret that users enjoy reading fresh content. That’s why writing articles every couple of weeks or so is a great idea for your online business. Sadly, sometimes it can be hard to [...]

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7 Ways to Improve Your Proofreading

Thursday, August 12, 2010

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Proofreading does not take years to perfect if you follow tried and tested methods to check your accuracy. Many people are under the assumption that proofreading is an “innate” ability. The reality is that it is actually an acquired skill. By following these tips, you can transform yourself into the expert proofreader you’ve always dreamed [...]

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