Colette Mason Personal Branding Trainer

Posts Tagged with "Conversion"

How to Create Great Podcasts

Thursday, October 21, 2010

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Podcasts need as much planning as website content when it comes to researching and develping a concept that users will enjoy.   The rising popularity of podcasts has given listeners a wider range of choices.  To remain competitive and outdo the competition, do not be complacent. Keep searching for ideas to make your podcast unique […]

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4 Usability Steps to Lower Your Shopping Cart Abandonment Rate

Wednesday, September 22, 2010


Pay attention to the number of checkout steps, inflexible and unfamiliar checkout processes, poor product photo quality and last minute charge significantly inflating the total price. Unfriendly shopping carts kill your site’s ability to convert sales.  Just when you are on the brink of closing a sale, the shoppers on your site turn away and decide not […]

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