When it comes to positioning yourself as an expert within the professional marketplace, a strong, memorable personal brand is crucial to success. There are lots of helpful, experienced, knowledgeable professionals out there and many of them are boosting the number of opportunities coming their way with strong, personal brands and clearly defined products and services [...]
Continue reading...Tuesday, August 31, 2010
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Whilst you may view some of your site’s flaws as trivial, users may have a totally different perception of them. If you screw up your site because it has any of the problems I’ve highlighted here, visitors turn away in droves. Here are some hidden pitfalls that often escape the attention of site developers and webmasters. They may look [...]
Continue reading...Thursday, July 22, 2010
Checklists help inexperienced site owners evaluate their website usability quickly. @IATV spotted a 25 point checklist on usability website, www.usereffect.com, which helps site owners do an impartial review. Dr. Peter J. Meyers, a former start-up executive, cognitive psychologist, and lifelong programmer came up with the list. The checklist covers four main topics and provides some notes to help [...]
Continue reading...Thursday, October 22, 2009
When it comes to successful copywriting, you need to know as much as you can about the subject you’re covering. You need to get inside the heads of your visitors and customers. You need to understand what their goals are and what motivates them It goes beyond reading background materials, reviewing old marketing pieces and [...]
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