Colette Mason Personal Branding Trainer

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Hot Off The Press – Personal Branding For Professionals

5 March 2012

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The wandered returns! Yes I am finally blogging again after a very busy few weeks! Since Christmas, I’ve launched a new 10 module course and written a book – both on personal branding! Quite a few people have been interested in how I managed to secure my press coverage, and get the speaking gigs and […]

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It’s Time To Help Our Unemployed Youth

18 January 2012


I’ve just been watching the news and seen the latest UK Youth Unemployment figures.  I can’t speak for you, but the situation young people currently face has got my blood boiling! Something has to be done.  It was 21.3% in October 2011 and it’s gone up again! UK youth unemployment rate: 22.3%, up 1%: 1.04 million unemployed […]

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101 Ideas for Blog Posts

3 December 2011


It can happen to anyone, the dreaded writer’s block that comes to bloggers. When you’re building a brand and demonstrating your credibility, you need to make sure you’re posting regularly. A dusty neglected blog is always interpreted as the sign of someone who’s run out of steam – not good when you’re trying to carve […]

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The Benefits of a Blog for Professionals

28 November 2011

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When I first started blogging, I’ll be honest, I wondered what earth I was doing, had no clue about what to write about and thought it was a load of hyped up old nonsense. Having now run one since 2009, I can see the benefits. Checkout the video version or read on. Why Bother Blogging? […]

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How to Avoid Common Mistakes When Publishing Your Book

23 November 2011

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When I wrote Social Media Success in 7 Days, I did the actual first draft in just 4 days. I knew my subject, I organised the structure using a mind map and I got busy. For me, the writing part was easy. The bit that took the time was the formatting and the proof-reading, and […]

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How to Position Yourself as an Expert

17 November 2011


Did you know that journalists are crying out for information from informed commentators within your industry – because they are.  Journalists are researchers and communicators, not commentators on all subjects they cover (as a general rule) and so they need your help to complete their writing. Watch the video or read on… Experts can be […]

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3 Steps to your Online Personal Brand

4 November 2011


Have you ever wondered what you need to do to turbocharge your online identity? How do people position themselves as experts and grow that all important loyal following? Have you tried to work out how to turn your knowledge into money while improving your online reputation? If you have, but struggled to put your finger […]

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