Colette Mason Personal Branding Trainer

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It’s Time To Help Our Unemployed Youth

18 January 2012


I’ve just been watching the news and seen the latest UK Youth Unemployment figures.  I can’t speak for you, but the situation young people currently face has got my blood boiling! Something has to be done.  It was 21.3% in October 2011 and it’s gone up again! UK youth unemployment rate: 22.3%, up 1%: 1.04 million unemployed [...]

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101 Ideas for Blog Posts

3 December 2011


It can happen to anyone, the dreaded writer’s block that comes to bloggers. When you’re building a brand and demonstrating your credibility, you need to make sure you’re posting regularly. A dusty neglected blog is always interpreted as the sign of someone who’s run out of steam – not good when you’re trying to carve [...]

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The Benefits of a Blog for Professionals

28 November 2011

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When I first started blogging, I’ll be honest, I wondered what earth I was doing, had no clue about what to write about and thought it was a load of hyped up old nonsense. Having now run one since 2009, I can see the benefits. Checkout the video version or read on. Why Bother Blogging? [...]

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How to Position Yourself as an Expert

17 November 2011


Did you know that journalists are crying out for information from informed commentators within your industry – because they are.  Journalists are researchers and communicators, not commentators on all subjects they cover (as a general rule) and so they need your help to complete their writing. Watch the video or read on… Experts can be [...]

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Is Your Website Any Good At Selling You?

7 November 2011

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When it comes to selling your products and services online, a good quality website, easy to use website is essential. People agonize over website designs, but pay very little attention to what it feels like to use the website as a customer. As a result many websites just don’t work well for their owners as [...]

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Personal Branding and Social Media

24 October 2011

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When it comes to building a high profile positive personal brand, social media is a really powerful tool, letting you explain your core messages with text, images, slideshares and video to a local or a global audience. What’s more, as well as providing free visibility, it also provides a fantastic mechanism for you to interact [...]

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Which Shopping Cart Should You Choose?

20 October 2011

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When it comes to selling your products and services online, one of the biggest challenges tends to be setting up your shopping cart. In the bad old days, web development companies had to handcode the payment system for each client – which was prohibitively expensive for many small businesses and extrepreneurs, running to several thousands [...]

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