Colette Mason Personal Branding Trainer

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How to Create 3D Covers for Information Products

8 December 2011

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You probably realise that creating a good quality cover for digital products like software, ebooks, special reports, CDs and DVDs and so on is a great way to boost conversions. Professional covers show you care about the quality of your information and want to create great products for customers – you’ve not just flung any [...]

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101 Ideas for Blog Posts

3 December 2011

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It can happen to anyone, the dreaded writer’s block that comes to bloggers. When you’re building a brand and demonstrating your credibility, you need to make sure you’re posting regularly. A dusty neglected blog is always interpreted as the sign of someone who’s run out of steam – not good when you’re trying to carve [...]

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How to Avoid Common Mistakes When Publishing Your Book

23 November 2011

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When I wrote Social Media Success in 7 Days, I did the actual first draft in just 4 days. I knew my subject, I organised the structure using a mind map and I got busy. For me, the writing part was easy. The bit that took the time was the formatting and the proof-reading, and [...]

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Microphone Reviews for Podcasting and Video Marketing

18 November 2011

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Podcasting is all about sharing your message with everyone that wants to listen, and it doesn’t take much to get your ideas from your head into your computer and online for the world to hear. Lots of computers include built-in microphones, and inexpensive headset mics are easy to come by and easy to use. When [...]

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Have You Tried These Productivity Tools?

11 November 2011

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I am a firm believer in systemizing what you do as much as possible. I see two big benefits: When you have a system to follow it’s easier to stay focused and see that you’re making progress If you need someone else to help you with something, you can share your process easily, making training [...]

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3 Steps to your Online Personal Brand

4 November 2011

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Have you ever wondered what you need to do to turbocharge your online identity? How do people position themselves as experts and grow that all important loyal following? Have you tried to work out how to turn your knowledge into money while improving your online reputation? If you have, but struggled to put your finger [...]

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The Right Attitudes to Achieve Your Goals

7 October 2011

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Free SMART Goals Worksheet Carving out a profitable professional niche online is much easier if you are an effective goal-setter. If you want to be truly successful in how you achieve your goals, then you need to develop the right habits and attitudes that will keep you on track. There are a number of good [...]

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