Colette Mason

The wandered returns! Yes I am finally blogging again after a very busy few weeks! Since Christmas, I’ve launched a new 10 module course and written a book – both on personal branding! Quite a few people have been interested in how I managed to secure my press coverage, and get the speaking gigs and [...]

I’ve just been watching the news and seen the latest UK Youth Unemployment figures.  I can’t speak for you, but the situation young people currently face has got my blood boiling! Something has to be done.  It was 21.3% in October 2011 and it’s gone up again! UK youth unemployment rate: 22.3%, up 1%: 1.04 million unemployed [...]

I thought I’d take a moment to wish you all a Happy New Year – and ask you about your plans for 2012. So many people turn their minds to some great things they’d like to better next year and I thought I’d share a few of my plans and some of the strategies I [...]

You probably realise that creating a good quality cover for digital products like software, ebooks, special reports, CDs and DVDs and so on is a great way to boost conversions. Professional covers show you care about the quality of your information and want to create great products for customers – you’ve not just flung any [...]

It can happen to anyone, the dreaded writer’s block that comes to bloggers. When you’re building a brand and demonstrating your credibility, you need to make sure you’re posting regularly. A dusty neglected blog is always interpreted as the sign of someone who’s run out of steam – not good when you’re trying to carve [...]

When I first started blogging, I’ll be honest, I wondered what earth I was doing, had no clue about what to write about and thought it was a load of hyped up old nonsense. Having now run one since 2009, I can see the benefits. Checkout the video version or read on. Why Bother Blogging? [...]

When I wrote Social Media Success in 7 Days, I did the actual first draft in just 4 days. I knew my subject, I organised the structure using a mind map and I got busy. For me, the writing part was easy. The bit that took the time was the formatting and the proof-reading, and [...]